Sustainability
At Linneys, sustainability is built into our showrooms, designed into our products, lived by our staff and worn proudly by our clients. We believe true sustainability is long-term. That’s why our jewellery is made to last for generations—not just a season—crafted from responsibly sourced materials and designed to be loved and worn for a lifetime. Linneys also uses local resources when possible, to reduce our carbon footprint and to support small local businesses.
Locally Made, Designed to Last
Over 90% of our jewellery is handcrafted in our Subiaco workshop by local designers and master jewellers, ensuring control over quality and ethical production practices. Every piece we create is an investment in craftsmanship, designed to become a future heirloom.
We actively source materials and services locally whenever possible, supporting small Australian businesses and reducing our overall carbon footprint.
Ethical Sourcing
Our pieces are created using high-quality, enduring materials such as 18ct gold, platinum, sterling silver, tantalum, and titanium. We use only certified conflict-free diamonds, Australian South Sea pearls, Tahitian pearls, and fine gemstones—selected by our in-house experts and held to standards well above the industry benchmark.
Linneys diamonds are sourced through the Kimberley Process Certification Scheme, a multilateral trade regime that prevents the flow of conflict diamonds. The core of this regime is the Kimberley Process Certification Scheme (KPCS) under which suppliers and retailers work with diamonds that are conflict free. Linneys only purchases diamonds from suppliers that abide by the Kimberley Process ensuring that all Linneys diamonds are certified under the scheme.
We incorporate Australian South Sea and Tahitian pearls into many of our designs—two of the most sought-after pearl varieties in the world.
Australian South Sea cultured pearls, prized for their exceptional lustre, size, and natural beauty, are considered the most revered pearls globally. They are typically found in elegant shades of white or warm gold.
Complementing these are Tahitian pearls, also known as black pearls, which originate from the pristine waters of French Polynesia. These pearls are celebrated for their striking, iridescent colours that can range from deep purples and ocean blues to vibrant greens and soft rose tones.
Studio Workshop & Showroom
Established in 1972, Linneys is a proudly family-owned manufacturing jeweller with a fully equipped studio workshop located at our flagship Subiaco store in Western Australia. Over 90% of our jewellery is handcrafted on-site by our team of local designers and master jewellers—allowing us to maintain exceptional quality and ethical production without outsourcing.
Sustainability is deeply embedded in how we operate, even behind the scenes. At our Subiaco premises, two 10kW Solar PV systems generate clean, renewable energy that powers the majority of our workshop and showroom. This transition to solar significantly reduces our environmental impact—preventing approximately 514 tonnes of CO₂ emissions and saving an estimated 1.4 million litres of Western Australian water compared to coal-generated electricity. The environmental benefit is equivalent to taking 118 cars off the road or planting over 4,100 trees.
Our commitment to sustainability also extends to how we manage our internal processes. Through paperless administration and the digitisation of our operations, we’re reducing waste, improving efficiency, and continuing to minimise our environmental footprint.
Our commitment extends beyond technology and materials—we foster ethical business practices through transparent sourcing, responsible supply chains, and genuine relationships with our staff, customers, and community. Every decision, from the showroom floor to back-of-house systems, reflects our ongoing dedication to operating with care, integrity, and long-term sustainability.
Ethical Practices
At Linneys, we are committed to fostering strong, open, and honest relationships with our community—including customers, staff, brand partners, manufacturing collaborators, and the wider public. These connections form the foundation of our business and are essential for building long-term trust and shared success.
Our dedication to quality extends beyond the design and creation of our jewellery. It encompasses every aspect of our brand experience—from the showroom floor to behind-the-scenes operations—reflecting an unwavering commitment to our customers.
To ensure sustainable, long-term growth, Linneys continually evaluates and improves our systems. We responsibly manage three jewellery showrooms and a workshop while maintaining a supply chain that respects both people and the planet. It is within our workshop that exceptional natural resources are transformed into timeless works of art—pieces designed to be cherished and passed down through generations as family heirlooms.
For more information about our sustainability initiatives and sourcing practices, please contact us.