Step behind the scenes - Jack and Julia photoshoot

Behind the Scenes: Capturing the Magic in the South West

Over three unforgettable days in the South West of WA we had the pleasure of photographing and filming our latest collaboration with Jack Robinson and Julia Muniz Robinson. The campaign captures the effortless style of our partners, set against the breathtaking coastal landscapes that only Western Australia can offer.

A Fresh Creative Vision: Behind Our Latest Campaign

For our latest campaign, we wanted to approach storytelling differently. By partnering with a new creative team, we were able to bring a fresh perspective and an international visual aesthetic, while staying true to our identity as an Australian luxury brand.

At the heart of this collaboration was Simon Upton, an acclaimed Australian photographer whose career spans fashion, lifestyle, and editorial work on a global scale. Simon has created striking campaigns for brands such as Country Road, MJ Bale, and Omega, and his editorial photography has graced pages of ELLE Italia, Harper’s Bazaar, and Marie Claire. 

Complementing Simon’s vision was Jay Button, an Australian cinematographer and filmmaker specialising in fashion, travel, and commercial storytelling. Jay has worked with international brands and organisations including National Geographic, Coca-Cola, and Tourism Queensland, bringing dynamic movement and cinematic flair to every project.

Together, Simon and Jay helped us capture our collection with elegance, authenticity, and a global perspective, highlighting the craftsmanship and artistry that define our brand.

This campaign is a celebration of collaboration, creativity, and a fresh lens on luxury, bringing our Australian heritage to a wider, international audience.