The Lane Feature Story

Linneys Jewellery was recently featured on The LANE, an online luxury bridal directory with a carefully curated selection of the most sought after designer brands in the world. Inspired by high-end shopping streets around the internationally, The LANE is the wedding industry’s definitive online luxury fashion directory.

Linneys have been creating bespoke bridal jewellery for over 43 years now and it was fantastic for Linneys to have The LANE website feature their latest engagement rings in an exclusive editorial photoshoot, elevating them on this highly regarded international platform. Their focus on quality luxe styles with a design point of difference made this the perfect union for their target audience of discerning brides-to-be.

For this particular feature, The LANE handpicked the elegant designs with a point of difference. The theme embraced was modern design inspired by vintage elements. A perfect example of this is the three stone ring design selected, with its beautiful milgrain edge, a detail only visible from the side view, giving the piece a beautiful yet subtle design element and making it unique to the wearer. 

Given there are so many options online, followers of The LANE enjoy browsing through hand picked designs, making the sometimes overwhelming process of selecting the perfect engagement ring less stressful.  Linneys has recognised this trend where girls build up a portfolio of inspiration in the quest to create something truly unique. Linneys specialise in transforming these ideas into a reality. Once customers have the opportunity to try on various styles in the showroom, they quickly establish what style they prefer, often opting for something classic – an elegant design that won’t date over time. For example, the first ring featured is the signature solitaire design, a classic style that enhances the beauty of the round, brilliant cut diamond for a simple yet timeless look.

Some of the more decorative designs look great in reference images, although in reality they may not be practical for everyday wear and tear. Linneys often create custom designs that incorporate part of the decorative element that the client is attracted to and incorporate it into classic designs. The result is a beautiful fusion between the highest quality of artisanship and personalisation.  

Linneys complimentary bespoke design service allows them to provide customers with the option of personalising their design and creating their dream engagement ring, according to any price point, diamond preference or style preference.