View the diamond buyer's guide. Diamonds have been used in fine jewellery for thousands of years and remain the world’s most desirable gem. The earliest diamonds were found in India in 4th century BC, and they have a highly regarded reputation throughout history as objects of beauty, wealth and desire. Diamonds are the hardest of all gems, making them highly suitable for use in jewellery. Linneys Jewellery is a part of the Kimberley Process; a United Nations mandated forum with a focus on stemming the flow of conflict diamonds into the international market. It is because of this participation that when purchasing a diamond from Linneys, you can be assured you are buying a quality, hand selected stone from a conflict-free source. Each Linneys diamond is hand selected by our certified diamond specialists. Our rigorous quality control is set high above the industry standard, and each diamond is graded using a system devised by the GIA (Gemological Institute of America) who are recognised as the foremost international diamond authority. This system, referred to as the 4 C’s (Cut, Colour, Clarity and Carat), is designed to help you make more informed decisions on your diamond purchase. Why are diamonds so valuable? Diamonds are one of the most admired stones on planet Earth, and have been one of the most sought after jewels for thousands of years. Formed billions of years ago, diamonds are extremely rare and are only correctly handled by skilled experts. Incredibly powerful forces are required to create diamonds. Taking place in the depths of the Earth’s crust at unimaginable temperatures and pressures, the diamond retrieval and protection process is very difficult, and therefore, renders diamonds as extremely rare. From the diamonds that are mined today, approximately 50% are thought to be of a high enough quality to be sold on the diamond market. At Linneys, the hard work is done for you, and you can be confident that each piece of diamond jewellery that you try or view has been immaculately sourced, protected and handcrafted to extremely high standards. Diamonds from Linneys Diamonds come in multiple shapes and sizes, but the expert craftsmanship of Linneys jewellers has created an extensive range of over 400 stunning pieces. Customers can view pendants, necklaces, necklets, earrings, tiaras, bracelets, cufflinks and more featuring only the highest quality, and finest cut Linneys diamonds. See the full range here. Choosing the diamond for you Linneys diamonds are individually and meticulously selected by certified specialists. Only the finest of diamonds pass our rigorous quality control. Selecting the perfect diamond for you can be a daunting process, but fear not – Linneys’ highly trained staff will help you make an informed decision to choose your perfect diamond. View the rest of our diamond range: Diamond Rings|Diamond Earrings|Diamond Necklaces|Diamond Bracelets